The home furnishing industry encounters the "low carbon" standard confusion

Today, are you "low carbon"?


"Today, are you 'low carbon'?" In the spring of 2010, the spring breeze came too late, but when the bosses of the home circle met, they were all very enthusiastic. "Low carbon" has become a communication between the production Mantra.


China Building Decoration Association, China Furniture Association, China Forest Products Industry Association, China Timber and Wood Products Circulation Association ... These industry associations with the word "China" hanging above their heads are not idle. During the event, the presidents and secretary generals were preaching the "Copenhagen Spirit", and everyone was calling on companies to "low carbon, and then low carbon".


Under the guidance of the association, various fields and various enterprises in the home furnishing industry are all called "low carbon". From March to April, the home furnishing industry held several consecutive nationwide events, such as the three major furniture exhibitions in Guangdong, the Shanghai World Flooring Conference, the Beijing Home Expo and the recent national wooden door exhibition in Beijing, "Low Carbon "It has become a hot name. At the Guangzhou Furniture Fair, Wang Linpeng, the president of the actual home, took the opportunity to address the new product launch conference of Ai Ruisi, reminding furniture companies to pay attention to the huge impact of the "low carbon" wave; at the Shanghai Floor Conference, more than 500 floors around the world Enterprises and elites gathered, and the theme of the discussion was "low-carbon economy, global opportunities"; at the Beijing National Wooden Door Exhibition, more than 20 nationally ranked wooden door companies declared that they are the most appropriate to use the "low-carbon" concept Representative; on April 9, the representative brand of Beijing furniture industry Qumei announced the signing of a contract with the UK-based climate organization to officially launch the "low-carbon strategy" ...


"Low carbon", a term that was still very unfamiliar to most people a year ago, has now spread to all areas of the home furnishing industry. Furniture, flooring, wooden doors and other companies that use wood in production regard this as " The company's responsibility, the enterprises that consume more energy in the production process of ceramics, sanitary ware, etc. also claim to contribute to the "low carbon", and the home improvement industry that integrates various products for indoor decoration is pointing the products used. Talk about this product "low carbon", that kind of product "not low carbon".


What is "low carbon", just like seeing flowers in the fog


Chen Hui, chairman of Beijing's famous home improvement brand Dongyi Risheng, said in a forum in March: "Solid wood is not environmentally friendly and is not 'low-carbon'. Our company will never make solid wood products." Shanghai held at the end of March At the floor conference, Pan Jian Wood Chairman Yang Jianzhong said amazingly: "The floor industry we are engaged in is very noble, especially solid wood flooring, which is the most 'low-carbon'." The same product, some people say "no "Low carbon", some people say "minimum carbon", the difference is so big, people can not help but have such doubts: What is "low carbon"? How to define whether a certain behavior is "low carbon" or "not low carbon"?


According to Chen Hui, wood absorbs carbon dioxide and releases oxygen through photosynthesis, which is a natural purifier of nature. "Felling wood is consuming natural resources, which will reduce the efficiency of photosynthesis. If everyone uses solid wood products, the demand for resources is very high, and it will damage the overall environment. It is not a" low-carbon "behavior. "He suggested that companies should use more plate products. Many of the plates are made of fine wood and star wood in the forest and processed into environmentally friendly plates so as not to waste wood resources. This is in line with the concept of ecological protection and the concept of environmental protection. . However, Yang Jianzhong believes that wood also has its own life cycle. If a tree reaches old age, it can not only absorb carbon dioxide but also consume oxygen. "Putting trees in a planned manner and planting new trees is a rational choice, and it is very low-carbon."


Such controversies are even more common in various home furnishing forums. The key to the problem is that whether it is an industry association or an enterprise executive, they only express their views based on work experience and understanding of the term "low-carbon" As for who is the real "low carbon", I am afraid they don't even know it.


"Low carbon" does not currently have an authoritative measure. "Look at the flowers in the fog", I am afraid to use this word to describe the home industry's understanding of "low carbon" is the most appropriate. Wu Shengfu, director of the Preparatory Office of the Wooden Door Committee of the China Forest Products Industry Association and the Secretary-General of the International Standards Secretariat, made it clear that "Entrepreneurs have talked too much about 'low-carbon'. Before many" things "were not energy, the home industry "Low-carbon standards cannot be introduced yet."


"Low carbon" concept, enhance corporate environmental awareness


Without standards, we have to say "low carbon". In this trend of "low carbon" as a fashion, most entrepreneurs just use "low carbon" as a gimmick to put gold on their faces. However, the popularity of the term "low-carbon" is of great practical significance from the perspective of the entire society. The most prominent manifestation is that the environmental awareness of enterprises has increased.


When people pay attention to formaldehyde, the concepts of "E0", "Super E0", "low aldehyde", "zero aldehyde", "non-aldehyde", "hunting aldehyde" and so on are flying. Now that "low carbon" is coming, companies feel that this is a concept worth borrowing, so no matter what kind of activities, they rely on "low carbon". For example, production enterprises will say that reducing pollution and reducing emissions are "low carbon"; circulation enterprises will say that reducing circulation links can save transportation costs and reduce automobile exhaust emissions, and it is also a "low carbon" industry; consumers will say To buy products that will not cause pollution to the environment during production and use and can be used for a long time or recycled, this is to support "low carbon". Although the understanding is different, if the "low-carbon" concept can penetrate people's hearts and become a conscious action of people, it is not necessarily a good thing for promoting the quality of products in the home industry.


"We cannot control the indiscriminate logging of forest resources, but we can refuse the use of unidentified wood raw materials or precious virgin forest wood, which is to support the reasonable felling and utilization of forest resources from the procurement link; when using wood resources for production, we can use The material is made of laminated wood. If there is no way to use it, it is used to burn the heat for wood drying, so that the resources of the production link can be recycled. For the necessary glue and paint, we must insist on long service life and no pollution. High-quality products, let the wooden products we produce be used as long as possible. "The practice of Zhou Moyuan, chairman of Muyuan Shangpin Wooden Products, is very representative, with a" low-carbon "concept in mind, from procurement, production and use. To achieve reasonable utilization, recycling, and economical use of forest resources and timber resources in the link, if every enterprise can do it with heart, it will be a great contribution to society.


"Start from the side and start from ourselves. In front of us, we will have a forest and a blue sky." Facing such a declaration, home furnishing companies should act more, instead of borrowing "low-carbon" hype. When there is no "low-carbon standard", doing something practical is more useful than arguing about "low-carbon".







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