Inventory of the top ten hot spots in the furniture industry in 2011

Inventory of the top ten hot spots in the furniture industry in 2011:

1. Guangzhou Office Environment Exhibition interprets modern office space

On March 27, 2011, 2011 China Guangzhou International Furniture Fair (office environment exhibition) kicked off in Guangzhou. This is the only professional exhibition in Asia that aims to comprehensively display the "big office environment". The three-day Guangzhou Office Environment Exhibition focuses on modern office furniture display, with supporting lighting, floor covering materials, wall materials, and acoustic equipment. It is a trade event that focuses on the achievements of various disciplines in the field of office environment. The exhibition aims to provide a package of solutions for modern office space planning, environmental design, and supporting facilities.

2. The first national technology center in the furniture industry comes out

On March 28, 2011, the General Office of the National Development and Reform Commission issued the “Notice of the General Office of the National Development and Reform Commission on Organizing the Declaration of 2011 (18th Batch) National Accredited Enterprise Technology Center”, which included the furniture industry for the first time in the “Key Certification field". After several months of review, Guangdong Federal Furniture Group became the first enterprise in the furniture industry to receive the "National Enterprise Technology Center". This means that the traditional furniture industry has the ability to further research and development in technology, but also shows that the furniture industry has developed to a new stage of industrial upgrading and industrial transformation and upgrading.

3. Strengthen management of office furniture configuration standards promulgated everywhere

In order to strengthen the management of the purchase of general office equipment and furniture for central administrative units, the Ministry of Finance issued a notice in April 2011 regarding the issuance of the “budget standard for the purchase cost of general office equipment and furniture for central administrative units (for trial implementation)”. Since then, Jiangsu, Zhejiang, Fujian and other places have also introduced or updated and adjusted the furniture configuration standards. The introduction of such standards not only helps departments at all levels to regulate their own asset management, but also provides suppliers with a specific reference price, which has directional guidance for government procurement of office furniture.

4. The results of fixed-point procurement of furniture from the National Mining Center are released

In July 2011, the winning results of the 2011 fixed-point procurement project for office furniture of the Central Government Office Procurement Center were released. This project has attracted many companies in the industry to come to bid. The reason is that, in addition to the honor of "National Appointment Center designated supplier" and the attraction of the halo, the "big cake" appointed by the National Appointment Center office furniture itself has also caught the eye of enterprises. After recent years of development, the National Procurement Center has incorporated most of the central unit's furniture procurement into the centralized procurement track, and its procurement scale has entered a relatively stable stage.

5. Trade barriers affect furniture exports

On July 1, 2011, the United States "Formaldehyde Standards Act for Composite Wood Products" was officially implemented, together with the "Lacey Act" amended at the end of 2010 and the "Law of Origin Country" promulgated by the European Union, Chinese furniture exports face unprecedented Policy barriers. These three laws seriously affect the furniture export trade in the Pearl River Delta and Yangtze River Delta regions. The export value of furniture in Guangzhou, Zhongshan and other places declined year-on-year. Industry insiders analyzed that the intensively published overseas furniture standards will affect 30% -40% of China's export companies.

6. The Da Vinci incident triggered an industry credibility crisis

On July 10th, CCTV's Weekly Quality Report surveyed the high-end home furnishing brand Da Vinci Home and found that the brand's high-end furniture is not "original imported" as it claims, but an enterprise from Dongguan OEM production, sales through a series of operations to overseas and then back to China. One stone stirred thousands of waves. The lack of supervision of the furniture companies themselves has brought back the sight of the neglect of integrity management. How to strengthen industry supervision and even implement a targeted integrity management system, the Chinese furniture industry has a long way to go.

7. Furniture companies accelerate industrial transfer

On September 26, the "Global Home CBD" built by Southern Xiangjiang Group for 12 billion yuan officially set sail. Fierce market competition, government policy guidance, and rising operating costs and other pressures have caused furniture companies in coastal areas to relocate manufacturing industries and establish production bases in Henan, Sichuan, Yunnan, and Hubei. In order to comply with this trend, inland provinces and cities have launched furniture industry park projects. These furniture industrial park projects will play a good role in undertaking the re-splicing of the Chinese furniture industry.

8. Furniture sales enter the era of e-commerce

This year, many furniture companies have gradually discovered the potential value of e-commerce and have joined them one after another. On November 11, 2011, well-known online retail stores such as Furniture Mall and Furniture Shopping Net recorded more than 10 million single-day sales. Not only that, but Jingdong Mall, Vanke Eslite and other companies started with e-commerce also involved in furniture online retailing. When the furniture industry is struggling to find a way to break through, furniture companies are involved in e-commerce, and traditional channels are complementary to e-commerce. This is a good choice.

9. Set the tone for centralized furniture bulk purchasing

In October 2011, Assistant Minister of Finance Wang Baoan pointed out that the Ministry of Finance will gradually select appropriate items to develop a reference configuration based on the summary of pilot experience and expand the scope of implementation of bulk procurement. File cabinets, security cabinets, bookcases, and conference tables in furniture products are items with strong versatility, uniform technical specifications, and easy collection. This sets the tone for the implementation of mass centralized procurement of furniture. Bulk centralized procurement can achieve economies of scale and lower prices, and it is also conducive to the promotion of standardization and large-scale production of office furniture.

10. Several national standards for furniture

At the end of 2011, four national standards related to soft furniture, such as the "National Standard for Soft Furniture", were formally released. This is the first time the country has specifically formulated production inspection standards for upholstered furniture. These strict standards are intensively promulgated, which may increase the production and marketing costs of enterprises in the short term, but in the long run, this will greatly benefit the self-cleaning and self-discipline of the Chinese furniture industry. If companies voluntarily abide by the standards, Chinese furniture will bypass many artificial trade barriers in the future.

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