Large-scale properties adopt this model, and their positioning is very sharp and very bright. Because at this time, whether it is the expansion of dealers or the expansion of manufacturers directly, they are very cautious. Put forward such a selling point, first of all, it has won the approval of the public. In the whole operation process, first of all, the popularity of the mall will be conducive to the overall operation in the later period. If you want to benefit first, you want to win first. To achieve self, we must first achieve others. When you succeed in others, you will naturally achieve something. And will achieve greater success. Therefore, the key to the success of channel innovation is success. Brand building: You must walk with love, the method is appropriate First, brand building is not just advertising, advertising still stays at the most basic level of brand awareness. Advertising can make more people know you, but we talk about four steps: knowing you, knowing you, falling in love with you, then we can marry you home. This is a two-person process, and it is also the highest level of marketing. Advertisements can only make people know you, ads can't make you understand you. To make people understand you, to interact. Not only let him know you, but also love you. How to make him fall in love with you, there is a method called "Dive into the night with the wind, the moist things are silent". Let your things enter his mind and enter his brain before he touches. In the past six years, our company has achieved a compound annual growth rate of 60%. In this year's market environment, our compound growth rate still reached 30% in April and May. The industry reached this rate in April and May this year. Not much growth rate. There are some different approaches in our brand development. In order to welcome the Children's Day this year, on the eve of June 1st, I invited distributors from all over the country to make a charity sale at the Municipal Plaza in Foshan. The amount of the charity sale was donated to the subordinate organizations of the Communist Youth League of Foshan, which was donated to charity. We told dealers across the country that it ’s not just selling products. The time to sell products is over and we need to sell love. Those who deal in children ’s products and deal with children, dealers or bosses, ca n’t do well without love. To do things, you must have a feeling of love, and your career will endure and last forever. Second, everyone said that the brand is good. In actual operation, the enterprise's method is not necessarily right, there is no right or wrong, just whether the method is effective. The essence of the brand is that others feel at ease with your things, feel respected, feel an honor, a kind of enjoyment, a joy, not a burden, not a cost, not simply a price. This is a driving force at the core of the brand. How to achieve this drive of the brand? We used to think that price was the first driver of commodities, and we were questioned. Do consumers like to buy cheap ones? Not necessarily. The key is what you feel about him. Among the six major transaction elements, the first one is the preferentiality of commodities, but one of the six major transaction rules is the uniqueness of opportunities and the nobleness of products. When everyone buys a product, the core driver is different. It is necessary to thoroughly study the essence. The nature of human nature cannot be measured by price alone. Talent management: build a talent chain system Now whether it is a terminal dealer or a mall or we do business, talent is the most critical. Talent management must have a set of talent softening system and talent replication system as well as talent training system and incentive system. In the past, technology was the productive force. Today, we say that talent is the productive force. So how productive is the talent? In the first case, a person ’s effective memory and effective application of a thing is 21 days. In the second case, after the training came back, the powerful person learned very well. After two years, he is still not yours? The third is that it is very exciting to listen to it during training, and it is very moving to think about it, but it does not move when you go home. So is there a way to make the excitement period of trainers not 21 days but 21 × 2, 21 × 3, 21 × 4, 21 × N days? Is there a way for talents to grow up and rely on your business to keep up? Is there a way to make a person highly excited after training and enter a passionate state, which will soon be moved? It should be there. It is the talent chain system in the "second-level chain · business system". The talent chain system believes that talents can be effectively copied and effectively motivated. First, talents can be copied. A store hired a store manager. This store manager went to train a shopping guide. Is he really willing? not necessarily. The component of his willingness is that he can get a commission for all the performance of this shopping guide. The component of his reluctance is that he will keep a hand. When the key customer comes, he must find him, he has the final say. Otherwise, he will think, the boss will give me a base salary of 3000 yuan a month to be the store manager, and give you 1500 to be a store clerk. Don't do it. The essence of human nature is here, to seek benefits and avoid harm. Therefore, we must have a system for the store manager to be happy to train the store clerk, and the training place is better than him. Let him know everything about this clerk. This is the copying of talents in the talent chain system. Second, everyone's potential is unlimited, the key is how to stimulate the inner potential. In the growth process of life, our potential value self-awareness and potential stimulation are the most important. As long as everyone has a positive and sufficient self-knowledge about themselves, it is possible to inspire this potential. It is not easy to train and train a person. There must be a set of things for a person to be willing to give and to inherit. This is the spiritual education we talk about. More furniture information is at http://news.gojiaju.com/  !
Jining ChangSong Construction Machinery Co.,Ltd is founded in 2000,located in jining city,Shandong province.Which is the hometown of Confucious and Mencious,the Pearl of Canal.
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The furniture market finally values ​​brand and innovation
If a shopping mall dares to take the lead in the world and dare to propose zero rent and zero management fee for three years, do you say it will be difficult to attract investment? Dare to introduce the concepts of self-interest, altruism, and public interest. In terms of marketing strategy, it enters the second level-"altruism driven".