Yesterday, Xilinmen Furniture Co., Ltd. (603008.SH, hereinafter referred to as "Xilinmen") announced that it had cooperated with Yihua Wood Industry Co., Ltd. (600978.SH, hereinafter referred to as "Yihua") and Huari Furniture (hereinafter referred to as "Yihua") "Hua Ri") signed a tripartite strategic cooperation framework agreement to integrate multi-party resources and complement each other's advantages, so as to increase the brand awareness of the three parties and the market share of the products. Â Â According to public information, Yihua is a large furniture enterprise specializing in the production and sale of solid wood furniture , solid wood flooring and other wooden products; Xilinmen is mainly engaged in mattress and soft bed related businesses; Huari's main products are children's series furniture. Â According to the agreement, Xilinmen will produce mattresses and hotel furniture for Yihua and Huari, and will be branded as "Yihua" and "Huari" respectively. Yihua will produce solid wood furniture, solid wood flooring, solid wood doors and windows and other products. Under the names of the other two brands, Huari also produces children's furniture, whole wardrobes and other products in the same way. Â Liu Weihong, deputy general manager and secretary of the board of directors of Yihua, said that this cooperation is mainly "to entrust other two to OEM products and put them in our own channels for sales", so as to use the advantages of the three furniture brands to cooperate with each other, For Yihua, it is mainly to fill in the shortcomings of software home improvement and children's furniture. Â At present, the youth and children's furniture segment has a market capacity of about 50 billion, but the industry's largest enterprise has annual sales of less than 1% of the market capacity. The concentration of the entire industry is extremely low. Â On the 16th of this month, Xilinmen signed a brand licensing agreement with The Walt Disney Company, and a transaction memorandum with Aiying (Shanghai) Trading Co., Ltd., obtained the relevant use authorization of Disney and Doraemon brands and used for product production and Sales. Â Â Â Â Â Â Â Children's furniture is a new growth point for the entire industry in the future, but Yihua's previous R & D and production investment in this area have been small. This cooperation with Huari will greatly benefit the rich product line of Yihua stores. Â In recent years, in order to expand the industrial chain and reduce the operational risk brought by a single category, many home furnishing companies have extended vertically in the upstream and downstream business areas. Belongs to this column. Â The cooperation of three furniture brands, such as Yihua, is to strengthen the horizontal cooperation of the industry in the form of "strategic alliance". Â An executive of Yihua said that Xilinmen has many orders for hotel furniture projects. Yihua can provide floor products for it, and Yihua has arranged bedroom furniture products in the store. "You can commission Xilinmen to produce mattresses, soft beds, etc. product". Â Liu Weihong believes that the next development trend of the home furnishing industry is horizontal cooperation, and even mergers and acquisitions will appear. "The future trend is a strong combination. It cannot be ruled out that there may be greater integration actions." Â This cooperation is not for the three brands to produce their own brand products, it is not appropriate to draw conclusions about their effects. Qin Zhanxue, executive vice president of the China Building Materials Circulation Association, said that the three furniture brands' respective advantages and the combination of strength and strength is an innovation of an industrial model, but there are still some problems behind that need to be clarified. Â "This kind of cooperation only exerts the advantages of technology and production. The channel is still under the control of each brand. It is equivalent to using three brands to sell the same product. The cooperation method is still relatively rough. Such innovation is worth encouraging, but later development Maintenance is also very important, especially in the construction of a unified market. The best outcome is that the three companies jointly develop into a trust group, and then each segment will use a brand to sell a certain category of products. "Qin Zhanxue said bluntly. (Editor: Peter) Â PTFE Seals or PTFE oil Seal,. Radial shaft seals with one or more PTFE sealing lip are designed to withstand aggressive environments, high temperatures, high pressures and dry running that traditional radial shaft seals made of elastomeric sealing lip materials cannot withstand. Many of the PTFEcompounds are FDA approved. PTFE Seal,PTFE Seals,PTFE Rubber O Rings,PTFE Rubber Oil Seals Shenyang Guide Rubber Products Co.,Ltd , https://www.guiderubber.com
Three companies including Xilinmen formed a strategic alliance to strengthen horizontal cooperation in the industry
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