Liu Jianfei once said: "A company, its market share will become larger and larger, its obligations will be more and more, and the responsibility will be greater and greater." On the furniture road, he hopes to lead Jintian. Tou people to be a caring company, let their products convey more about the happiness and warmth of home. can not help but love Perhaps it is fate. At that time, Hu Tianhan, the chairman of Jintiantuo, had a strong sense of social responsibility and a high degree of trust. He gave Liu Chengfei a good platform to display his skills. He decided to devote himself to Jin Tiantuo, who started his childhood furniture . People who fly more than other furniture need to pay more attention and care. In the face of such a consumer group of children, he has to consider more. Liu Chengfei said: "To be a children's furniture company, you must first ensure that the quality of the product is guaranteed. In particular, this technical condition allows you to consider safety regulations more. Safety regulations are some technical designs, such as chairs. The corner you have to deal with, the adult may not care, the adult's head won't get here. But the children are different, the child's you find a big rounded corner so it's safer..." “Everything for the healthy growth of children†is the starting point for all work for Liu Chengfei and the Jin Tiantuo team he leads. Later, Jin Tiantuo launched the new jasmine fragrance brand , which is based on the "Wearing of Love" as the core value. This makes Liu Chengfei have to come up with a man's tenderness to the furniture business. Why don't you impress yourself first, why do you impress consumers? Corporate Responsibility As a professional children's furniture, marriage and love furniture, Liu Jungfei and his team focus on R & D first, from the perspective of consumers everywhere to create. In terms of the quality of furniture products, the competition is based on research and development, raw materials, craftsmanship and details. They focus not only on the production of furniture products themselves, but more importantly on bringing consumers psychological and emotional pleasure. Liu Chengfei said: This is a self-requirement of the enterprise and a social responsibility. This responsibility will require us to do more, such as public welfare. †With Jin Tiantuo along the way, Liu Chengfei led Jintiantuo people to be enthusiastic and charitable, and devoted to public welfare. He has carried out activities such as dedication to the company's internal employees, corporate communities, and international SOS villages. In 1992, Jin Tiantuo invested a lot of money and made a propaganda film with the theme of “Walking all the way for love†to establish such a corporate image. Jin Tiantuo hopes to be a caring enterprise. . Only when one person has 100% love from the heart can he win 100% respect from others, and the same is true for enterprises. Liu Dingfei said: "I feel that a truly responsible enterprise, a company that is really willing to carry social obligations, must do this in a way that must be done unswervingly. Even if it is slower, it must go on like this. Only in this way can there be hope." Deep imprint What impressed Liu Chengfei most was the 2011 donation to the SOS Children's Village in Urumqi. At that time, in order to care for the development of young children in Xinjiang, I really helped the poor young children in Xinjiang to have a better environment for growth. Jin Tiantuo donated a batch of fine furniture worth more than 400,000 yuan to the SOS Children's Village in Urumqi, China through the Xinjiang Red Cross Society. . Liu Dingfei said: "At that time, I was just thinking about a company that always had to do something for the society. I learned that these children are not both parents or their parents are lost. The straight-line blood relatives are very weak in the two generations. It can be said that they are really orphans. Orphans, so I went to Urumqi." "But it is very strange that we found that the airport did not have cruising conditions on December 30. On the 31st, the weather cleared up, when we completed the donation ceremony on the 1st. After returning on the afternoon of the 2nd, I remember very clearly that at 9 o'clock in the evening, Siberian cold air began to arrive, and there was no cruising condition. Later, I chatted with my partner and said that it was a good thing to do good things. God really blinked. Whether it's a coincidence or not, I feel that something is doomed." “There was another charity sale. The money we sold was later donated to a Hope Primary School in Zhanjiang, and an electric classroom was added to the children. The students of the school wrote us a thank-you letter. At that time, I felt that although Do it little by little, but more importantly, it conveys a kind of spirit and a feeling." Later, Liu Jianfei told the sellers: "To be in our industry, no love is not good. Even if you Now earn a little money, the degree of your work is limited. There must be love in the heart, and the things you make will have love." Mission delivery Liu Juefei is an amphibious talent in the home industry. Whether it is corporate management or marketing, he has achieved remarkable results. In the face of the future, perhaps he can do more elections. Today, he chose to lead Jin Tiantuo in the road of love, always adhering to the "creating space for the new generation of healthy growth, making human home life better" The mission of the company is to create a safe, healthy, quality and tasteful home life for people. Reporter: At the Boao Furniture Industry Forum in 2013, the “Jasmine Flower†brand won the “2013 Most Popular Consumers' Ten Dog Furniture Brand†honor, creating another miracle in the industry's marriage and love furniture: for this achievement, Can you share your thoughts? Liu Juefei: I am very grateful to the organizing committee for recognizing our company's brand. I am also grateful to the industry's predecessors for their love and sincere gratitude to all the friends who have supported the company's development. We must also show our respectable dealer partners and our youthful vitality. Thanks to the staff, they supported the company's leap-forward development. They helped the brand to win the dignity and won the reputation of “every set of ten wedding furniture sold in the country, there are six sets from our jasmine flowersâ€: we will This is a new opportunity to create more furniture boutiques, so that the brand is fragrant! Reporter: In the face of e-commerce like fire, what ideas and plans do you have? Liu Chengfei: I think e-commerce is an unstoppable trend and future development direction. In 2013, we joined forces with a group of industry giants to establish a domestic professional online marriage and home sales platform, one to one, to provide quality furniture. Guided by the marriage and love happiness, pay attention to word-of-mouth marketing, adhere to the principle of “conscience, good quality, domestic production, international quality†under the principle of honesty and responsibility, and strive to build the first platform of Chinese marriage and love online sales furniture. And it is now operational. Reporter: As a corporate trader, what do you think are your primary responsibilities? Liu Chengfei: The social responsibility of the top management of the company is to let the enterprises that they serve to grow steadily and profit double, so that the partners can have more confidence to continue to operate and let the team members grow continuously. At the same time: work in the furniture industry for many years. I feel that I still need to be grateful, grateful for the noble people on the journey, grateful to the friends at work, feel the business partners, and thank the lovers in my life! GO Jiaju Home Network provides 24h comprehensive and timely home information reports for Chinese netizens, covering brand information, industry concerns, interviews, product evaluations, special information, etc., with brand reports, event promotions, product recommendations, brand rankings. 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