The third upgrade of the furniture industry to upgrade the dealer brand

When a fierce contradiction is born, it will produce change, and the change will be upgraded. Change can make a company, but it can also kill a company. The upgrade is a melting pot that makes the gold more pure and brighter, and also allows the impurities to fly away.

In the process of upgrading functional phones to smart phones, Apple and Samsung quickly transformed and dominated the industry. Nokia wants to confront the general trend and is crumbling and is on the verge of bankruptcy. The huge and coveted furniture industry is welcoming a third upgrade after two upgrades.

The third brand upgrade in the furniture industry

Between 2000 and 2004, the first upgrade of the furniture industry was ushered in. Before the year 2000, the furniture market was mixed with fish and mud. The small workshop factories are everywhere, the quality of the products is mixed, the after-sales service is short, and the furniture brand image is even less talked about. With the banner of all-friends, dynasties and other enterprises to build a furniture brand, gradually led the formation of many industry brands. Standards and norms have been formed in product categories, product quality, product services, brand image, and channel construction. Companies that have completed the upgrade of the manufacturer's brand during this period have become the leaders in various segments and are standing still.

Red Star Macalline in Jiangsu Province, Ouyada in Wuhan, and the home of the city in Beijing, rushed out of their homes in a few years, and started to madly sprint in the country, bringing the industry's second upgrade. . Through the occupation of the best location, the improvement of the hardware of the shopping mall, the bombing of the promotion, and the promotion of the service, they have formed a high-end, complete, honest and reliable brand image in the eyes of consumers, and become the place of choice for consumers to purchase. The scale and image have also been completely upgraded.

With the outbreak of the furniture and building materials industry, Guangdong's Jinshang Mingdian, Shiwei Pavilion, Life Master, Beijing's Klass, Tianjin's Hengxin, Shanghai's Yuanmei and other furniture dealers completed team building, management upgrades, marketing upgrades, Service upgrades, quickly formed a dealer brand in the local, this is the third upgrade of the furniture industry - dealer brand upgrade.

Up to now, the sluggish form of the industry and the rising operating costs are forcing dealers to carry out brand upgrades, not seeking for big and seeking strength, and practicing internal strength to protect the winter. For manufacturers, today's competition is to see who owns the brand dealer resources. It is also a test of whether manufacturers can use original design, best-selling products, professional services, and system marketing to seize the brand dealers, retain brand dealers, and cultivate brand dealers. In the process of grasping, staying and training, we will grow together with brand dealers to form the core competitiveness of the manufacturer's brand.

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