"Urbanization will bring huge benefits to the environmentally friendly furniture market, and the sale of inferior products at low prices in the rural market will be effectively curbed." Secretary-General of Shandong Furniture Association Han Qingsheng said on the 29th that some of the industry-related standards The terms need to be amended, and the supervision of plate procurement, production and sales should also be interlocked, and the small workshop should be locked in the door of strict supervision.   Green concept "moment"  "Too little knowledge of furniture, promoters claim that the products sold are solid wood materials, no pollution." There are more than 30 citizens Liu Peng (pseudonym) in Licheng District, Jinan City, where the small village of Hanhanyu has undergone old village transformation Two sets of more than 100 square meters of housing have been renovated, and I want to buy some more high-end furniture. After shopping in many home shopping malls, he told the reporter.  "At present, the definition and measurement standards of environmental protection furniture in China need to be clarified." Han Qingsheng explained that what we mean by environmental protection furniture now generally refers to furniture products designed with the core concept of environment and environmental resource protection; in production, It does not cause pollution to the production environment, saves energy and materials, and extends the product life cycle as much as possible, thereby reducing energy consumption during reprocessing; on the packaging, the material is clean, safe, non-toxic, and recyclable; in use, No harmful substances or gases endangering human health appear. But now there are few products that meet these conditions.  "All of our furniture is solid wood furniture ." Li Peng, assistant director of Xinhe Furniture, said at the Xinhe Furniture Living Hall on the 28th. You can tell whether it is a type of solid wood furniture and wood by the shape of the furniture pattern and the sound of the material.  "Although the country has no policy regulations, Sino Furniture has tried to penetrate the concept of green and environmental protection into the material selection, packaging, use and other aspects of the product." Chen Guosheng explained that the main material of Sino furniture uses water imported from Russia for more than 50 years. Qu Liu has tough materials and beautiful textures; they are all packed in cartons, and the cooperative company is mainly engaged in the production of food packaging, and its health standards are high; the paint applied to the furniture is modified to minimize the indoor pollution after use.  It was found that the factory area is located on a mountainside near Xiying Town, away from the residential area. The factory area is clean and tidy. The blue workshop building is particularly bright compared to the barren mountain in winter. Entering the production workshop, the wood processing area, packaging area to be inspected, and paint spraying area in the large workshop do not interfere with each other, and all dust is processed using the central dust removal technology.  Future mainstream  "Strict production requirements will inevitably lead to rising costs." Chen Guosheng explained that with the over-cutting of Fraxinus mandshurica, prices have risen, and the price of Fraxinus mandshurica in 2007 is about 2,000 yuan; oily paint is easy to release Formaldehyde, benzene and other pollutants, but the current water-based paint is technically difficult to achieve application, so choose imported high-quality oil paint.  "A large part of the rise in raw material prices is due to the waste of wood by small workshops." Chen Guosheng analyzed that the demand for high-quality wood is greater than the supply. The small workshops imitate high-end furniture by virtue of low costs in technology and labor. As a result, there is a demand for high-quality wood, but some high-quality wood is difficult to process, and waste often occurs.  "Consumers' different ability to identify furniture also provides opportunities for those who are substandard." Han Qingsheng believes that this situation is becoming more and more likely to cause market distortions. Enterprises that insist on high-quality production have no market and manufacture fake and shoddy products. Enterprises are in full swing.  It is reported that Xinhe Furniture has also adopted a differentiated marketing strategy, positioning the two series of products "Love Nest" and "Xin Ting Xuan" at the high end, using high-end materials and advanced technology to produce; at the same time, its "natural wind" price positioning is relatively Low cost, stricter cost control. "China's new urbanization will bring huge business opportunities to the furniture industry, and the demand for environmentally friendly furniture will become the mainstream of the market." Niu Guangxia, chairman of the Shandong Furniture Association, predicts that the main business income of the Shandong furniture industry will reach 120 billion yuan in 2013 , An increase of about 13%. Among them, the main business income of enterprises above designated size reached 80 billion yuan, an increase of about 15%, still ranking second in the country, and exports reached 2.06 billion US dollars, an increase of about 6%.  "The country 's policy construction on environmentally friendly furniture is also advancing." Han Qingsheng said, "Furniture companies should serve the pursuit of quality life in the process of urbanization, and obtain income from development." 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