Smart meat thermometers rank as state-of-the-art ways to monitor food temperature while it cooks. The thermometer consists of a remote monitoring unit, transmitter and one of more food temperature probes. The probes are inserted into the meat, but they transmit temperature information by wireless technology – instead of cables. You don`t have to worry about burning the cables over the grill or opening oven doors, smokers and barbecue covers to check food temperatures – you can read them remotely.Smart thermometer monitors temperature throughout cooking - no wires attached. Bluetooth connected. Control your cooking from up to 100ft-150ft away with the free Yummly app on your smartphone or tablet. Built-in timers and alerts. Go ahead and multitask. We'll tell you when to flip your food, adjust the heat, and how long to let it rest.
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Wireless Thermometer is a meat probe thermometer, but unlike our CookPerfect Comfort thermometer, the probe – or sensor – has no wire, which truly makes it wireless. The sensor is inserted in the meat on the grill or in the oven, and then it is connected to your phone via Bluetooth.
I believe that any kitchen equipment should perform multiple duties, and wireless thermometers are state-of-the-art multitaskers. Some brands can monitor the temperatures of multiple probes, and you can use a wireless thermometer in the kitchen, outdoors and at barbecue venues – if you like to show off your skills at cookoffs.
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First, the application status of network marketing in the development of abrasives and abrasives enterprises
More than 60% of abrasive enterprises rely on exports. According to reports, from January to April 2009, artificial corundum exports 30,000 tons, and silicon carbide exports 27,000 tons, down 80%~90% year-on-year. %, 90% of the furnaces in the abrasive industry are in a state of suspension, which has been greatly affected by the financial crisis. Some enterprises have even experienced layoffs. It can be said that the abrasive enterprises are deeply affected by the financial crisis. At the same time, the developed countries have increased their efforts to review the export products of China, and the export situation of the US dollar is not optimistic. In the domestic market, domestic demand is also greatly constrained by the economic downturn in China's domestic metallurgical and non-ferrous metals industries. In accordance with the actual difficulties of domestic enterprises, in order to cope with the impact of the international financial crisis, and implement the general requirements of the Party Central Committee and the State Council on ensuring growth, expanding domestic demand, and adjusting the structure, on May 13, 2009, the "Equipment Manufacturing Adjustment and Revitalization Plan" was released. The planning period is 2009-2011. The release of the "Equipment Manufacturing Adjustment and Revitalization Plan" brings new development opportunities to the abrasive abrasives enterprises in distress and points out the development direction, adjusts the industrial structure, clears the marketing channels, and expands the domestic market share. This is our current stage. To tide over the difficulties and the direction of healthy development. Nowadays, in the diversification of marketing channels in various enterprises, the market competition is extremely fierce. It is necessary and necessary to establish an independent network marketing platform. Network marketing uses computer as the carrier and computer Internet as the medium to the computer users. Introducing our products and achieving a new and modern marketing approach for sales purposes. Through the online interactive marketing model, the sellers are deeply involved in the customer's emotions, understand the direct needs of the customers, and promise more content. Allow customers to have more control over their consumption at a very low cost in the decision-making process. The network marketing strategy is to use the network technology to guide customers to participate in the dissemination of content, to understand, identify and resonate with our abrasive products and brands, so as to achieve the innovative thinking process of two-way communication between the two parties. This advantage is not available in other marketing methods.
According to Luo Baihui's investigation, there are still many problems in the marketing of the entire abrasives industry, mainly:
1. Poor marketing awareness
Most companies in the entire abrasives industry are generally less aware of the main reasons:
A. The added value of the products is low, especially in the abrasive production and roughing type abrasives enterprises. The importance of marketing is rarely considered before. The basic practice is: I sell things when I sell them, and some people buy them.
B. The abrasives industry is dominated by small and medium-sized enterprises. The managers of small and medium-sized enterprises are limited by scale and economy. They dare not invest in marketing and even think that it is not necessary.
In the face of increasingly complex market competition, companies must strengthen their marketing awareness.
C. Lack of management and marketing skills. Managers of most production companies lack management and marketing skills, so they dare not invest in marketing or doubt the results of previous marketing.
2. Low-level marketing tools are popular
Low-level marketing methods are more prevalent in the distribution system of the industry, blindly exaggerated, and the company is still arrogant. Even some companies still boast "Chinese famous brands" in the publicity materials. Since "Fo Wang Hu" was reported by CCTV, "Chinese famous brands" were The disclosure is that the illegal institutions use the company's great psychology. The general public knows that the "Chinese famous brand" is a title that can be bought only for 6800 yuan. These low-level marketing methods have certain help for small enterprises to enhance the market, but The damage of the entire industry is very far-reaching. These means can't save the enterprise. If it is exposed by the media, it will easily lead the company to get into trouble.
3. The company lacks the ability to refine its marketing
Due to the lack of skills in marketing, the lack of marketing and implementation of marketing work, business managers must strengthen learning, know how to refine marketing work, and put into specific management work to make implementation projects simple To quantify and ensure that marketing is effective. Luo Baihui said that the abrasives industry is a traditional industry. Most of the company's product sales models are: store sales, salesman sales, acquaintance introductions, relationship households, trade fairs, media advertising. In order to maintain the relationship order, the rebate, and other methods, the hidden cost is high, and the change of the relevant responsible personnel of the enterprise will directly affect the procurement of the product, but the performance of the sales department is not satisfactory.
However, traditional sales methods are becoming more and more difficult in applications. Due to the tradition of Chinese-style management and cronyism, the procurement methods and processes of various enterprises are becoming more and more strict and subject to various links. The requirements for suppliers are becoming more and more demanding. When the growth slows down, they are replaced due to personnel changes. The supplier's actions are proceeding quietly and orderly. We have learned from the survey of dozens of random users that this intention has accounted for more than 80%! With the rise of network applications, customers' original purchasing habits have gradually changed. It is the first choice to use the network to find suppliers with high efficiency, speed and convenience. The market is facing new reshuffles. How to develop effective network applications is a top priority for enterprises.
The industry standard Saint-Gobain is the pioneer of network applications. Since the network promotion efforts in 2002, it has maintained a growth rate of more than 30%. Our well-known 3M always attaches importance to network strategic marketing and brand promotion. Its application of e-commerce has always been an important marketing tool. The annual profit growth rate has remained at 12-14%. With the advantages of network and products, 3M is now global. It has branches in more than 65 countries and regions with an annual turnover of more than 24.5 billion US dollars. Currently, a convenient network has been used to conduct business online to ensure efficient operation.
The practical experience of the Internet in China for ten years tells us that the network plus entity is an e-commerce model that conforms to the national conditions and has been widely used in various fields. The network has incomparable cost advantages in communication and marketing. How to use the network to effectively save Cost, improve efficiency; bring us convenience and effectiveness, how to find valuable customers, suppliers, new product agents on the network, improve production with new technology patents, find new growth points? Share some of our application experience here.
Many colleagues have been doing it for more than ten years. I know the product well and think of online sales. There is a natural contradiction in my heart. The reason is that I don’t understand the network. I think the network is very mysterious. I don’t think I don’t understand computer knowledge. I think it needs to be very deep. Technology can do it. A friend opened the sand belt factory and talked about online sales. "When you are decades old, you have to learn this thing. It is too difficult. This is something young people do, I can't." After the actual use, he quickly dispelled doubts. His sales staff has begun to try to post information on the website to find customers. Some customers have already purchased the products through online contact, and started the first step of online sales.
To sell products online, in fact, just move the storefront model to the network. There is no geographical time limit. You can do business with people from any place. You only need to use some mind management to show products to target customers and solve problems for customers. , to provide professional product solutions and caring services, to be recognized by customers, to achieve long-term cooperation.
As a new way of selling, the issues of payment, logistics, security, and integrity involved in online distribution are everyone's concerns. At present, online payment and logistics distribution are well developed. All kinds of freight, express delivery, and mailing that are familiar to everyone are also familiar. Joining the ranks of online merchants, can be delivered to almost any area, payment can use our familiar settlement methods, or use network authentication payment methods, such as Alipay, the buyer first to the bank, the buyer receives the goods Confirm that the latter paragraph is automatically transferred to the seller's account, Alipay as a third-party guarantee to ensure the security of the two transactions, each transaction will increase the seller's credit. The job done in the online professional market is to simplify the process of e-commerce transactions, so that business personnel do not need too much computer knowledge, can easily apply, specialize in business.
E-commerce is as important as online and offline. Direct online mode is not applicable to most companies. The most effective one is the professional market. Abrasives industry website is the distribution center of related products, the professional market is gradually matured, and the scale is formed. The products can be widely selected. The professional authority can provide customers with one-stop service and practical solutions, and is valued by customers.
Online media can serve as a bridge for expanding contacts and making business contacts. With a stable source of customers, companies also have certain online marketing experience, and find a professional platform to establish a website that meets their own characteristics of the company, and the combination with the professional market will be better, because their products can be directly displayed on the industry website, customers Searching for products on the Internet can go directly to your company's website, which is the most direct advertising effect. Independent website testing and tweaking flexibility, you can track the behavior of visitors on your website, determine what they really want, what products they are interested in, and adjust them in a timely manner.
In fact, when enterprise development needs to build its own site, it is necessary to enhance the image service to reflect its own characteristics. To choose the right platform, the key is to choose the right company! It can provide tracking services and provide timely professional advice. The website of the abrasives industry often provides professional technical guidance to help companies make effective use of the website.
Abrasives are sold online, and there is a window to display products and display services through the Internet. But in the network, how to build your brand and let more people know about your products and services, this requires effective online promotion. Online promotion, the most direct is to place online advertising. Successful online marketing, not just one or two network promotion, should have a complete and detailed planning, and continue to promote the implementation of the cooperation under the line, in order to get the expected results. Find authoritative magazines or related media to promote advertising, increase brand awareness, plan brand strategy, follow up the first-class brand market strategy, and complement each other to differentiate and compete. Ask experts to jointly develop patent products, find new growth points, and enhance competitiveness.
After familiar with online sales, you can selectively purchase some search rankings, product keywords, etc., recommend Chinese to Baidu, and foreign language to use Google Yahoo. Balancing all aspects of advertising expenses, but also depends on the effect, registering corporate websites in various search engines, frequently updating web pages, writing about company news, and writing products on other professional websites to increase exposure. Rate and business opportunities.
Actively collecting potential customer data on the network is a necessary step, and it is also a battleground for military strategists in marketing. Many abrasives and abrasives companies rely on long-term accumulation of traditional sales in the customer information channel. In fact, the Internet is an open information resource library, using search engines and website yellow pages to find a large amount of business intelligence, target customers' information to get the market. Reflect marketing information such as delivery effects and build customer resource files. With first-hand information, business people can actively contact potential customers online, or follow other familiar business methods to follow up, and effectively combine online and offline to play the most important role.
With the development of marketing, the increase of customer feedback, purely relying on manual sales follow-up and customer service, can not meet the demand, and can not fully reflect the advantages of network marketing. Using the network system for customer service and sales management, even a simple customer contact record system or sales record system, using electronic data, easy to query and call, can effectively save time and improve work efficiency. The institutionalized and standardized customer service process can effectively follow up customers and promote transaction opportunities.
The company has its own website, and must let employees use the mailbox of the company's domain name suffix, which is convenient for management and control. It also reflects the formalization of the company, the unified image, and the departure of personnel will not affect the development of the business.
After a lot of business, a rule that everyone may be familiar with, to win a new customer, is many times higher than the investment of maintaining an old customer. Therefore, customer tracking, relationship maintenance is very important, you need to divide the work to people, implement one-to-one service tracking, and often keep in touch with customers to understand the relevant dynamics of customers, demand and competitors. Some highly targeted products and services, or some large-scale enterprises, can take more initiative and maintain the relationship for a long time.
The sales department's business personnel should effectively integrate with the network promotion, have customer consultation, and find out where the customer is found. Which business is sourced from, and records are made to determine which website is most directly effective in advertising, and adjust the advertising strategy.
The salesperson should write a work log every day and send the report to the person in charge of the business for review. The responsible person needs to receive and report the employee's work report, and grasp the first-hand information, so that you can better understand the business development status. The company strengthens the management of the network, and according to the company's own situation, develops an effective management system suitable for its own company. We believe that the network will be integrated with our familiar sales model, and business development will be more convenient.
Network marketing boosts the development of abrasives industry
In the financial crisis from 2008 to now, the production and sales of the entire abrasives industry have encountered unprecedented difficulties and blows. The international demand has decreased and exports have fallen sharply. This has caused great difficulties for the survival and development of abrasives and abrasives. Some enterprises have even experienced layoffs and other phenomena, which determines that we must work hard to develop ways and vigorously develop domestic sales business, in order to get enterprises out of the economic crisis, get out of the predicament, and develop healthily. Luo Baihui, an expert in the mold industry, accepted the author's interview and started the current situation of abrasives and abrasives enterprises. Based on the new marketing ideas, the current situation of abrasives and the network marketing methods and methods of enterprises are discussed.