Channel influences the survival of doors and windows industry

The survival of doors and windows enterprises has always been in addition to products, that is, channels, companies find bridges between products and consumers by looking for distributors and direct operations. For a company, whether its brand channels are properly handled affects whether the brand can survive in the market. How to choose the right and correct channel? In addition to the traditional channels of publicity, doors and windows enterprises can not ignore the new way of publicity.

The so-called channel has been dominated by the world. Currently, there are several modes for windows and doors:

First, through the dealers, the traditional channel model of large logistics and large circulation;

Second, through the engineering and designers, the project-based offline channel model;

Third, the e-commerce channel model for online sales through e-commerce;

Fourth, targeted sales channels for one or more industries or sectors.

Offline channels and e-commerce channels will become mainstream. Looking at the flow direction of doors and windows, doors and windows are mainly sold by projects. Although the impact of e-commerce on traditional channels is inevitable.

According to the current data, the proportion of e-commerce sales is still very small, and there is no **construction of traditional channels. As an emerging channel, the potential and development speed of e-commerce market for doors and windows is also unimaginable. In particular, for some furniture companies that have a large number of blank areas in the national market, the development of e-commerce channels is even more non-stop.

E-commerce has become an innovative way for door and window companies to develop their own brands, which is also an inevitable trend for future development. Even some businesses have completely abandoned the traditional channels that are being developed and devoted themselves to e-commerce channels.

With the openness and transparency of information, online shopping is increasingly favored by the public. As a platform for virtual trading, e-commerce has an unlimited market. As long as there is logistics, it can solve the problem of product supply. In this way, The customer's radiation is broader. It not only solves the various tedious issues of offline transactions, but also expands the cooperation between the doors and windows enterprises and the regions.