We diviided the led light according to the using eviiroment. Most of our product is the commercial LED Lighting
Commercial lighting is a term used to describe lighting that is used in commercial spaces, including auto dealerships, distribution centers, churches, factories, offices, and warehouses. Unlike residential lighting, commercial lighting is made to withstand more abuse and has a longer lifespan.
While the focus of residential lighting is often on aesthetics, commercial lighting is task orientated. Commercial lighting systems are designed based on what the application is. For example, in an office-type setting, you may see task lighting, which illuminates specific areas where employees need concentrated light to be able to perform their jobs.
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Analysis of the profit model of hardware enterprises
At this stage, there are many types of hardware companies in the society. They follow their own rules. The operational efficiency is very different from the profit points. The characteristics of their service targets, competitive advantages, and intangible assets also have their own characteristics. High and low classification, divided into four categories: Three-stream hardware companies rely on hard work to earn their own employees' money; Second-rate hardware companies rely on selling products and services to earn consumers' money; first-class hardware companies rely on selling brands, technology to earn money from other companies; super-class hardware Companies rely on selling rules to earn money from the entire industry. First, the third-rate hardware companies rely on the strength to earn employees' money. Third-party hardware companies are selling their strength. Just as we call the “material processing†enterprises, we do not have any competitive advantage. We rely on other companies to give “quotaâ€, which is roughly the “contractor teamâ€. Level of business. Because of too many competitors and their own poor strength, they can only earn some labor costs by selling their own labor, earning the average profit of the entire industry. The business model of hardware enterprises is the hard work of earning employees in disguise. It is the lowest of all kinds of survival methods, but it is the most business model of China. Among them, township enterprises and old heavy industrial bases There are many small and medium-sized state-owned enterprises and small private enterprises. Second, the second-rate hardware companies sell products and services to earn consumers' money. Hardware companies sell products and services are a form of operating efficiency is not too high, in comparison, selling services is more efficient than buying products. The disadvantage of selling products is that the raw material cost of the product itself accounts for a large proportion of the cost of the finished product, so the profit rate is low; the investment in production equipment is large, which affects the turnover of funds; the products are directly supplied to the final consumer, the after-sales service. The cost of capital and energy is large; the number of customers is large, and the marketing cost is high; the individualized demand of consumers is strong, and it is difficult for enterprises to meet their needs; the competition of the same kind is fierce, the market space is narrow; and the protection of consumer rights Various laws and regulations have been promulgated one after another. Enterprises have been in high cost due to inadvertent mistakes; counterfeit products have been repeatedly banned; the whole society has been quite transparent to the business model and industry rules, and the operational regulations have been standardized and differentiated. It is difficult to operate. All of these problems hinder the efficiency of business operations. Compared with selling products, the model of selling services has no other advantages except for higher profit margins. Both of them earn money for low-level consumer demand by selling products and services. The most common result of such competition is to fight price wars. It is neither a win-win situation nor a win-and-loss loss. It is a double loss, which is unfavorable to the development of both companies and society. However, there is one exception to this. It is to add value to products and services that meet the high-level needs of consumers. For example, adding value to brands, technologies, and management in terms of products and services, so that consumers can feel "noble" and " Satisfaction, such as wealth, glory, and happiness, also increases the space between product cost and price. The differentiation of products and services caused by brand, technology and management is also intensifying. The price war will never spread here. For example, Coca-Cola does not cut prices, and sales are still rising year by year. In essence, as long as the added value of armed products and services with core competitiveness is given, it is a higher operating mode, and it is more comfortable to live. Third, first-class hardware companies rely on selling brands, technology, management to earn money , technology, and management of other companies are intangible assets of enterprises. In various forms of capital operation, the realization of corporate capital expansion by selling these intangible assets is a kind of In the form of highly efficient capital operation, the world's enterprises with strong development potential and strong growth are intangible assets with several times more than tangible assets. It is the first capital of enterprises and the important capital for companies to sell these resources to make other companies' money. . A strong brand and a complete set of management system is a huge intangible asset. In terms of brand and management utilization, the main forms are: chain operation and franchise; with a small amount of funds, holding or participating in the form of horizontal integration and horizontal diversification Several companies; using the low-cost and unlimited copying features of brand and management, splitting and then using the right to use the form of financing operations. Technology is also a very important intangible asset. In terms of brand and management, no matter its connotation and extension, our strength cannot compete with well-known foreign companies, but the only thing that can resist is only technology, China is in individual areas and The cultural heritage and national characteristics are our advantages, and there is not much capital investment in a special field of technology. The cultivation period of product research and development is short, and there are not many high-quality talents involved. Therefore, in view of China's national conditions, vigorously developing the technology industry with characteristic areas of independent intellectual property rights is a practical and feasible way to enhance its competitive advantage. The main way of technology expansion is to transfer the technology use right after the split or to use the right to joint venture with other companies to control many satellite companies, and then form a large holding group. At the same time, the use of intangible assets and local government, financial sector, news media, industry and commerce taxation departments, consumer associations to carry out various public relations activities, that is, to improve their own image, but also to resolve the potential contradiction between the company and the above-mentioned departments. When intangible assets such as corporate brands are expanding at a high speed, it is a pity that they are not effectively utilized. If the demand for products at that time is in short supply and the sales volume doubles month by month, it is very easy to use intangible assets to finance enterprises, or to control a large number of channel enterprises, and then use the intangible assets to compete with competitors for various competitions. Doing a good job of public relations with various groups in society may be another ending. Fourth, super-class hardware companies rely on selling rules to earn money from the entire industry. Super-class enterprises rely on selling rules to earn money from the entire industry. They mainly use the control power of their own rules to manipulate and control other enterprises. The enterprise is its own product and is one of its own. piece. There are many main players in the market: in addition to customers, there are competitors, suppliers/collaboration vendors, alternative producers, and new entrants. These market players compete under certain "rules of the game." It is the first-class enterprise that gains a dominant position and gains excess profits by controlling the rules of the game. The market share formed by selling products does not have the power of the industry. The monopoly of the rule is qualitatively superior to the monopoly of the market. The rules and standards for business selling are to use some of their own advantages to create consumption habits, habits, habits, industry habits, political habits, monopolize the market, monopolize the industry, and obtain a high profit.