1. The concept of environmental protection is strong, but knowing less about the impact of the education, dissemination and related news of wooden floor brands, the environmental and health issues of wooden floors are the issues most concerned by consumers in the secondary and tertiary markets. Their primary concern is whether the formaldehyde content of the floor affects health. However, the consumption of wood flooring in the secondary and tertiary markets is not long, consumers have limited access to floor knowledge, and the consumption characteristics determine that the wood floor itself is a product with a low consumer concern (consumers only spend a limited time in the renovation The inside is in a strong state of concern, and other times do not pay attention.) Consumers are concerned about health issues, but the main information is still from the introduction of product promoters. They do not have much knowledge and understanding of the relevant elements of wood flooring technology content.
2. High consumer doubts, long decision-making time The difference in the visual perception of wooden floor products is getting smaller and smaller, and the complex technical problems are difficult for consumers to perceive, and the high value of consumption determines the choice and decision of the consumers of wood flooring brands. Long-term process. Consumers need to shop around and accumulate knowledge; they need to be heard everywhere to support decision-making.
3. Follow-up consumption phenomenon Generally, there are thousands of consumer products such as wood floors, try a new brand, new products, when the first person to eat crab is a certain risk. Consumers are not willing to become ones who suffer losses. Therefore, when spending on wood floors, consumers spend time collecting information and consulting with friends and family. The use of many people's homes is certainly good, and the brands that consumers are buying are definitely good. This is the phenomenon that the secondary and tertiary markets are more prevalent.
4. Love occupies a small bargain, and the benefits of attracting the general hope that the price can be discounted, or something more can be on the original price, accounting for small and inexpensive ideas is very common in the second and third-tier market consumers. Especially for products such as wood flooring, the total value of consumption at a time is relatively high, and a little price reduction can save a lot. Therefore, in the sales of wood floorboards in the secondary and tertiary markets, consumers will spend a lot of time on price bidding, which is not easy.
5. Complaints are not popular, and hidden dangers of bad things After sales of high-wood flooring are successful, there are a large number of follow-up service work, delivery of products, installation, introduction of daily maintenance of products and treatment of consumer maintenance. Wooden floors are products that come in contact with people at any time. They are affected by the environment and methods of use. Therefore, there may be some minor problems.
From the perspective of the entire market, the current marketing of wooden floor brands in the secondary and tertiary markets is still in a relatively primitive and primitive stage, relying mainly on local distributors. The intensive cultivation of the market is the key to winning the market in the future competition of wood floor brands. All this depends on understanding the characteristics of the secondary and tertiary markets, and on the depth of consumer insights. Who can read the consumer, grasp the consumer, and can use the consumer and control the consumer.