New and old Chinese furniture from the "guilty"

After the "Da Vinci Home" incident, consumers' pursuit of "foreign furniture" has become increasingly cold; some furniture merchants have seized the opportunity to vigorously promote Chinese classical or new Chinese furniture at this Dongguan famous furniture exhibition, and strive to change Chinese classical The image of furniture can only be seen and watched. At the 26th Dongguan International Furniture Fair, the camp of Chinese furniture has grown stronger. The organizing committee of the famous furniture exhibition cooperated with the Hongmu Furniture Association of Baoan District of Shenzhen City, and the special exhibition area displayed Chinese furniture and mahogany furniture. Famous brand enterprises of Chinese furniture, such as Shenfa, Midland, Hongpuxuan, Youlian, Hongqi, Hongyun, Taixing, Hongbaoxuan, Zuo Danshi, Wanshengyu, etc., all participated in the exhibition; Huawei, Yifang, Novartis and other enterprises have also introduced new Chinese furniture. However, between Chinese furniture (especially mahogany furniture) and new Chinese furniture companies, there are two different kinds of thinking. Traditional furniture pays more attention to the scarcity of materials, and hopes to highlight the value through materials. New Chinese furniture companies Strive to break through the limitations of materials, and hope to reflect value through brand and design. From the survey of the exhibition hall and the trend of buyers, we can see that the revival of Chinese furniture still has a long way to go. The status quo: Chinese furniture "sit" can not afford mahogany furniture culture can not afford high-end furniture, European and American style furniture is very popular; low-end furniture, Chinese furniture is obviously not as competitive as the plate type, Chinese furniture is always in a sandwich Layer location. In ancient times, mahogany furniture was something that can only be used by ordinary people. The Chinese people can't afford it. Today, Chinese furniture, especially mahogany furniture, is either expensive or poor in quality, and the cultural content is uneven. It is difficult to get consumers' favor. . In addition, it has a disadvantage, that is, lack of comfort. It is often only quietly hidden in a corner of the hypermarket. Traditional Chinese furniture still emphasizes the scarcity of materials. A mahogany furniture dealer acknowledges that the biggest drawback of Chinese furniture is that it does not pay attention to comfort. There is a big difference between Chinese culture and Western culture. Western culture pays attention to humanistic care and individual liberation. Oriental culture emphasizes perfect personality, pays attention to cultivation, and regards "sitting" and "lying" as a cultivation process, not paying attention to human nature. Design. Hu Lian, the chief designer of Midland Furniture, believes that Chinese furniture, especially mahogany furniture, cannot be mainstream because the cultural cultivation of mahogany furniture is generally not high. Hu Champion told reporters that he had seen a canopy bed. The front side was carved by Buddha and Guanyin. The seven goddesses and the flying gods were carved on the front. He told the bed-maker: Your carving is really beautiful, but this bed can't sleep, I will feel like I am sleeping in a temple instead of sleeping in a bed. He called for the establishment of Chinese furniture design colleges in China's major universities to improve the cultural level of Chinese furniture, especially mahogany furniture, so that mahogany furniture can meet its price and grade. Obviously, lack of comfort and uneven cultural content are the main bottlenecks facing Chinese furniture. New and old Chinese furniture: different roads, not in a hurry? The Chinese-style furniture made of precious wood is basically about selling goods. It is actually a material that is sold, and it is mixed with the meaning of "furniture" itself. Chinese furniture, from the perspective of the big furniture industry, is now more advocating the soul of Chinese furniture on the mass production materials. Of course, this is contrary to the traditional Chinese furniture companies that pursue high profits. New Chinese furniture strives to break free from the constraints of materials. From the "soul", Zhang Zhaohua, general manager of Beijing Fusijie, believes that Chinese furniture should be inherited, one is the cultural elements of mahogany furniture, the cultural connotation, and the other is the craft structure of mahogany furniture, three It is a precious material of mahogany furniture. To be innovative, one is a sense of fashion, the other is comfort, and the third is to add value. The argument is that the new Chinese furniture is not the same as the enterprise. The so-called "precious materials", that is, traditional Chinese furniture, still hopes to make Chinese furniture scarce, and more to reflect its value through materials rather than design. Hu Jingchu, a professor and doctoral supervisor at the School of Furniture and Art Design at Central South University of Forestry and Technology, believes that the way of federal homes is more worthy of advocating: "The 'addition' represented by the Federation is to give them new spirit and charm on the basis of modern furniture. Chinese traditional culture joins their furniture, we see their furniture, they never emphasize materials, but the price is not cheaper than us, this is the value of the brand, so we should move closer to this.” New Chinese furniture And traditional Chinese furniture, although it is a banner to promote Chinese culture, but its spiritual connotation is fundamentally contrary. Traditional Chinese furniture is more like making artifacts, making artworks, not furniture. They value the scarcity of materials. New Chinese furniture has begun to throw away the limitations of materials, putting furniture functionality first, on the basis of "furniture". Add a Chinese element to it. From the current point of view, it is promising that new Chinese furniture is the long-term way to promote Chinese culture. However, is traditional Chinese furniture dealers really willing to abandon the identity of art dealers and become real furniture dealers?

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