Looking back on the development history of furniture marketing, looking at the domestic furniture monopoly model, furniture sales have gone from no marketing to marketing, from no stores to dedicated stores, from small shops to large shopping malls, from local areas to all over the country, from low-end furniture to High-end furniture, from furniture products to household items, from the first-level market to the third-level market, from a single product to a series of products, from grasping quality to re-branding, from brand-building to cultural communication is an exciting process. For more than a decade, large and small furniture stores have played various roles on the big stage of furniture marketing, some have become unique, some have become a wonderful flower; some have become a generation of owls, some have become Overlords in one place; some of them are short-lived, some of them are evergreen; some of them are in the city and some of them are inhabited; some are haunted and some have word of mouth; some women and children are well-known, and some are not well-known. The changes in the world are changing with each passing day, and the only constant is change. There is no same profitable model of sustainable operation and no lasting secrets of making money for generations. The status of furniture stores is also quietly changing tangibly and intangibly. How did the once glory continue; Can a new chapter be opened? Where does the furniture store go and where is the way out? 1. Is the regional cluster a hegemony or a rash team? Lecong in Guangdong, Likou in Suzhou, Xianghe in Hebei, and Bayi Furniture City in Chengdu are all well-known. The formation of the furniture city has grown from small to large in more than ten years, and some are People of insight are helping, while others are built out of nothing. No matter how they are formed, as long as they become climatic and have value, they will soon spread to the word of mouth and attract popularity. The formation of a furniture city cannot be achieved by one or two investors. Because of this, it makes the furniture city more powerful. With strength, there is a large and complete, which is precisely the charm of the comprehensive store. 2. Is the independent store different from others or stand out from the crowd? The independent store mentioned here is a store used by furniture manufacturing companies to sell their products, such as Meikemeijia, Qumei, Yazhen, and Conrad. The independent store has almost become a symbol of the strength of the enterprise. Opening an independent store is conducive to mastering the initiative of pricing. The comprehensive product display is convenient for branding. While giving people a sense of strength, it gives people a sense of trust. There is not much profit in annual product sales. Today, as real estate continues to heat up, if the store is built for itself, it has already received profits from the real estate. But to be an independent store requires solid strength, so many companies can only look forward to the market. Independent stores also have risks. Location, market positioning, and products are very important. In case you are unsure about independence from a mature furniture store or a city, you will be alone. 3. Is it a helpless situation or a new way to subdivide the store? The subdivision store is a more specialized store. For example, the Shunde Dynasty has many modern stores, affordable stores, royal stores, aristocratic stores, and home furnishing design centers. The results of the segmentation are more conducive to the formation of bright spots and manufacturing differences, as well as the gathering of manpower and attracting customers. This is a feature today in the fierce competition in the store.
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Analysis of the outlet of Chinese furniture stores
The development of the furniture manufacturing industry in the past ten years can be described as leaps and bounds, unstoppable, production must be sold, and the rapid development of the furniture manufacturing industry has directly driven the development of furniture marketing. The main way to sell domestic furniture is the store.