2018 smart lock market outlook: it is not enough to rely on products to win the market

It is not an exaggeration to describe the development of the smart lock industry in 2017 with the "window". According to the "2017 China Smart Lock Application and Development White Paper" released by the IoT Partner Program Alliance, the global market smart lock industry will reach 11 million units in 2016 and 26 million units in 2018, and is expected to be in the global market in 2020. The industry scale will reach 51 million sets. There is no doubt that the smart lock industry is on fire, and the fire is confusing. More than 1,700 companies and more than 2,700 brands compete for this market with less than 5% penetration.
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2018 smart lock market outlook: it is not enough to rely on products to win the market
Re-examine yourself whether you are standing in the "window"
From a product perspective
The industry has entered the aesthetic fatigue, which is the aftermath of the excessive fanaticism in 2017. The topic surrounding the product only stays in the breakthrough of function and design, fingerprint, password, credit card, key plus face, iris, optical to semiconductor identification upgrade, 0.5 The recognition experience of seconds to 0.3 seconds is improved. It seems that you have the core competitiveness of everyone, and it is nothing but the difference between early use and late use. The breakthroughs in design and crafts of various manufacturers have made the product's texture and experience more and more excellent. With this point value, the recognition rate of the market can only be improved in a short time. To stabilize the market, we must first stabilize the market. Own products. A good product is only the first step, not a step to win.
In terms of sales channels
Smart lock belongs to the hardware industry. The pre-market is bound to exert its strength in the traditional hardware channel. According to the current industry status, the main sales force is still on the online platform. In combination with products such as smart locks, with the development of consumption and the development of the Internet, it is the best trend to form a brand offline experience store and form an online and offline complementary mode with manufacturers. Renovate traditional channel resources with new retail + sharing economy, standardize and specialize, and serve consumers in close quarters. In-depth cooperation with agents and distributors, omni-channel sales is the best choice for the industry.
From the point of view of the installation
Either self-employed or outsourced. If you want to have a place in the market competition, self-employment is the way out. The many uncontrollable factors in the management of outsourcing will directly affect the loyalty of consumers. After the expansion of the territory, many brand manufacturers have established their own after-sales service system, and directly cultivate the sales channels into a partner that integrates sales and service. This closeness allows the brand to firmly root in the regional market. Such services can also escort the brand's marketing and services. If you want to choose outsourcing, it is not impossible. It is necessary to evaluate whether you can choose cooperation from the aspects of response speed, time, and urgency of handling problems.
From the APP networking application
APP application has put wings on the smart lock industry, and the communication methods are endless. We will not elaborate on them one by one. The scalability limits the single smart lock manufacturer. Only the user management and password authorization is already a networked smart lock. The basic configuration, and the linkage with the smart home, even in the business intelligence, apartment management and other applications demand is growing stronger, with the opening of the rental market, the property market to rent and sell policies, the emergence of solutions will drive new A round of smart lock sales. Although the C-end market is the main force in the future, the cooperation in the B-end market is more likely to form a scale effect, which has become a battleground for many smart homes.
In terms of sales price
The main force of consumption is still between 1000-2000 yuan. As for the online sales of 599 yuan, how to sell the lock? I only hope that the seller is next door to you, or else I am afraid that I am guilty. The threshold of the smart lock industry is low, but to do a lock, it is not necessary to invest. As the market's acceptance increases step by step, customers will face more and more choices. The market is tempted to cut prices, and speculators who are too profitable and enter the industry may eventually be eliminated by the industry.
Conclusion
2018 has arrived. Today, in the homogenization of products, under the conditions of time, geography and people, the traditional sales channel thinking is adhered to, and only by one force will only be smaller and smaller. How to stand with agents and distributors, consistently external, do brand marketing, create standard and professional services, solve worries for consumers, and establish a good reputation and excellent price, which is the direction we are pursuing.

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