2011 customized furniture still faces multiple challenges

Regarding the prospects of the custom furniture industry in 2011, the current mainstream voice of the industry is that it will inevitably encounter some difficulties, but development and opportunities will be the mainstream. Analyzing the development environment of the custom furniture industry in 2011, we will find that the impact of various adverse factors will continue in 2011, and the development of the industry is still facing various exhibition challenges.

Many well-known custom furniture companies believe that the custom furniture industry is undoubtedly "the future is bright", but in 2011, in the face of many uncertainties in the market, custom furniture companies must be prepared to face more difficulties and take active measures Solve the problems encountered in the development and keep up with the rapid development of the industry. In 2011, there are many challenges. How should we deal with them?

Custom furniture industry will face many uncertainties in the New Year

Affected by many unfavorable factors in 2010, the customized furniture industry faced many difficulties in 2011.

In 2010, the state imposed strict regulation on the real estate market, and this regulation showed no signs of weakening in 2011. In the past year, the prices of raw materials for construction materials have risen rapidly. The 15% -30% increase is not something that companies can digest at a glance. It is foreseeable that many companies will also be troubled by rising costs. Coupled with the impact of rising labor costs and bank interest rate hike policies, some companies have had negative views on the development of the industry. "The market is too cold, the industry is difficult" is a summary of the entire furniture industry, including the custom furniture industry, by some companies. At present, the overall development prospect is still very good, because although the market encounters some indifference, the custom industry still has great potential. And customized furniture will be the mainstream of furniture consumption in the future, they are optimistic about the market in 2011 and the future.

Industry status with low level of development and low concentration should be changed

It is undeniable that the current overall development level of the custom furniture industry and industry concentration are relatively low. There are many small and medium-sized enterprises in the industry, with messy brands and uneven product quality. This results in different products and services provided by each company and a different experience for consumers. Companies with poor product and service quality have negatively affected the reputation and development of the entire industry.

In this regard, customized furniture companies should make every effort to improve the overall level of the industry, and actively use new product production technologies and processes to increase the added value of products. In this way, not only can we eliminate outdated production methods, reduce production costs, improve product quality, but also improve the competitiveness of enterprise products and increase enterprise benefits. This is undoubtedly an effective method for enterprises to cope with many adverse factors in 2011.

Actively use new product marketing models

If the current custom furniture companies still don't know anything about e-commerce, group purchases and other new product marketing models, or even disdain, then it can't be described simply as OUT. It is understood that Qumei Furniture and Ximengbao Furniture have already used e-commerce and group buying, and have achieved very good sales performance. Qumei Furniture used the Internet for 40 days to create a 100 million "electronic marketing myth" which was widely spread.

Facing the new situation in 2011, customized furniture companies must innovate product sales models, make extensive use of the Internet, group-purchase websites and group-purchase clubs, and realize diversified channels for product sales and brand promotion.

The development trend of low carbon and environmental protection cannot be ignored

Today, concepts such as environmental protection and low carbon are not only popular concepts for the development of the entire society, but also become a reference for consumers when purchasing products. Customized furniture such as whole wardrobes, one of the major advantages over carpentry and finished furniture is health and environmental protection. Therefore, if customized furniture companies want to improve product competitiveness and better face the difficulties of 2011, they must focus on product health and environmental protection.

At the same time, the concept of low carbon can already be applied to all aspects of production, transportation and sales of enterprises, and enterprises should also pay attention to it.

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